Inside Story Behind the Chuck Norris Music Video by Laura Michelle

Chuck Norris has a hot new video on YouTube. And no, it does not star Bruce Lee or Donald Trump… but rather, singer-songwriter Laura Michelle. Laura does a brilliant job of reenacting her life’s story in just under 4-minutes in this new music video that guest stars Chuck Norris, a pink toilet and a burning […]

How to Earn Your Man Card

Here at Urbasm we consider ourselves to be manly men. How do we know? Well, we’re card carrying members. It shouldn’t surprise you to find that being a man involves performing a card full of manly tasks, such as leading a group of men into battle, wrestling bears, or changing your name to sound more like […]

4 Ways to Use Lighting to Set the Mood

The most important, if often underrated, element of visual design is lighting design. After all, without light to see by, none of your carefully curated decorations and fixtures will be visible for visitors to marvel at. Maintaining a well-appointed bachelor’s pad, suited to all kinds of social engagements, requires some thought on how to light […]

New Rules for Wine, Temperature and Storage

We’d like to think that a gentleman should know a little bit about everything, including his wine, women and shoes. But these rules are not just laid out to protect these luxury items from harm. They are there to protect your reputation as a gentleman and connoisseur of the finer things. There is a big […]

Bespoke Post Father’s Day Gift Ideas – Teach Dad Something New

They say that the greatest gift to any man is a set of tools to become a better man. Every man loves to improve on his life (his legacy) by learning how to build something useful, discover a new and better shortcut, perfect on his new (or old) style, or embark on a new path in […]

9 Things You Should Never Say to a Naked Woman

You talk a good game. You’ve got the attitude, the confidence and the character. All of these are great traits to have for a man, but can work against you in the bedroom. These are the nine things you should never say to a naked woman. 1. My ex…” Your what? As far as she’s […]

Artificial Intelligence – Visions (Art) of a Dying Synthetic Brain

The Ultimate Tech (the kind that thanks you when you break it) In spite of what you may be hearing through the press regarding efforts to build synthetic brains, a small company in a sleepy Midwest town has found a distinct advantage. They have already produced contemplative, brain-like systems having ten times the neurons of […]

7 Texts No Man Should Ever Send a Woman

You know your addicted. Perhaps it is because texting is forgiving, easy to do and relatively quick in comparison to talking on the phone or in person. The only problem is… these 7 texts will most always do more harm than good. So just… don’t… do… it. I’m crazy about you.” All you grammar and punctuation […]

Rosie Mac on Movies, Music, Motivation and Men

She may live in the most seductive place on earth (Spain), plays the body double for Emilia Clarke from the Game of Thrones, and has earned the lead role in the live action film, Little Mermaid. But at the end of the day, Rosie Mac is just a woman set on her path of flourishing […]

The Gentlemen’s Guide to Ending a Horrible Date

She eats like Gollum, wears too much perfume – and her cat absolutely hates you. You could always be brutally honest and say you just want to be friends, or that your bowels are preparing to unleash a tsunami in your trousers, but some situations require a little more finesse than drama. For whatever reason, […]