James Franco, Jaleel White and a Dealership Tube Man Kick Off the Largest Marketing Campaign for Scion

This isn’t a joke… but do you know what James Franco, Jaleel White, max museum Steve Urkel, Urbasm and a dealership tube man have in common?

Give up? We’re all in love with the new Scion iM and iA. Yeah, after we test drove these cars earlier this summer, we were not only impressed with what all you get for your money, but curious about the company’s claim to be putting together a marketing campaign that would endorse both cars, even though one is a sedan and the other is a sport hatchback. Talk about an odd couple… but you know what – it works.

This will be one of the biggest campaigns that Scion has hosted since the company’s launch back in 2003. The campaign is appropriately titled “Weird Right?” and we think you’re going to really like what they’ve done with these first three celebrity-endorsed commercials. (Okay, so maybe there are only two celebrity-endorsed videos if you don’t consider the tube man a celebrity) But anywho…