It used to be ‘dad’s car. But you’ve grown up a lot since then. You’ve matured, gained new experiences, and have hopefully become a better man because of it. Are you a better man than dad? Well, you’re hopefully more refined, considering all those years you’ve had to learn from him.
Kind of like the next generation Cadillac.
Let’s forget about performance statistics, horsepower, gas mileage and market shares, and consider what we can really wrap our eyeballs around… it’s style. “There was a time when Cadillac stood for luxury,” says GM CEO, Mary Barra about the brand. Yes Mary, and today I think we can also add muscular, sporty and stylish to that list.
On February 22 during ABC’s coverage of the 2015 Oscars, a new campaign will be unveiled to the public. It will attempt to shake up what we thought we already knew about Cadillac; starting with the letter “A”:
ATS
CTS
CTS-V
XTS
ELR
About Dr. Eric J. Leech
Eric has written for over a decade. Then one day he created Urbasm.com, a site for every guy.
About Dr. Eric J. Leech